Social Media…What’s all the fuss about?!



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what the fuss is about

So…Social Media you say?…Why? you ask…Well, because:

  • Pizza is the most popular Instagrammed food, behind sushi and steak.


  • Only 25%of Facebook users bother to check or adjust their privacy settings.
  • The bird featured in Twitter’s iconic logo and branding is called Larry. Sadly, Larry wasn’t named after WordStream’s own Larry Kim, but rather legendary Boston Celtics forward Larry Bird.
  • Almost half of all Twitter accounts — 44 % — have never sent a tweet.
  • As of 2013, Twitter had the operational capacity to handle 18 QUINTILLIONuser accounts.
  • Every minute we collectively send more than 30 million messages on Facebook and almost 350,000 tweets.
  • Two new users join LinkedIn every second.

…and because….

  • LinkedIn is available in 20 different languages.
  • Last year, the most overused word in LinkedIn profiles was “motivated.”
  • Internet users have an average of 54social media accounts.
  • Social media users have risen by 176 million in the last year.
  • 1 million new active mobile social users are added every day. That’s 12 each second.
  • 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago.
  • People aged 55–64 are more than twice as likely to engage with branded content than those 28 or younger.
  • 96% of the people that discuss brands online do not follow those brands’ owned profiles.
  • 78 percent of people who complain to a brand via Twitter expect a response within an hour.

…oh yeah…and also because….

  • On WordPress alone, 56 million blog posts are published every month.
  • A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 2 billion images are shared each day.
  • Google processes 100 billion searches a month…That’s an average of 40,000 search queries every second.
  • Every day, 16 to 20% of that day’s queries have never been asked before…and Google has answered450 billion unique queries since 2003.
  • Those searches are carried out by 17 billion unique users.
  • For the 18–49 age group, YouTube has greater reach than any cable network.
  • To carry out all these searches, Google’s data center uses 01% of worldwide electricity.
  • 500 million people visit Twitter each month without logging in.
  • On YouTube, the user who submitted the video with the most views is “Charlie bit my finger”, with 834,956,899 views.


…not to mention…

  • 300 hours of video are uploaded to YouTube every minute.
  • There are 25 billion hours of video watched each month.
  • You can navigate YouTube in a total of 76 different languages(covering 95% of the Internet population).
  • When Instagram introduced videos, more than 5 million were shared in 24 hours.
  • New York City is the most frequently geotagged city on Instagram (source), and Times Square is the second-most geotagged place.
  • Google+cost over half a billion to design and develop.
  • Food and drink are the most popular category on Pinterest, with approximately 57% of users reporting interaction with food and drink-related pins.

…..and the list goes on….

These guys get all the credit :


Want to be SMARTER? …. Be Bilingual….



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We have either heard or read, about how people are learning new languages every day. And seen numerous articles online with reasons to join in on the fun. I have personally met a handful of people on the Bus to work, who are either learning Spanish or German or Italian…and I often wondered why it is such an important thing for so many people.

So, after doing some research, speaking to people and reading a few articles. I decided to bring all those different reasons here on one page, to motivate you as well.


According to Anne Merritt, who writes for the Telegraph:

“Speaking a foreign language improves the functionality of your brain by challenging it to recognize, negotiate meaning, and communicate in different language systems.”

This skill boosts your ability to negotiate meaning in other problem-solving tasks as well. The smarter aspect comes in when students who either already know a second language or are studying one, have the inclination towards scoring better on standardized tests than their monolingual peers, particularly in the categories of reading, math, and vocabulary.

In addition, you develop four of the key skills linked to learning: Listening, Reading, Writing and Speaking.


Because learning a new language increases your brain capacity, you increase your memory skills at the same time too. This is because you are constantly trying to retain the new language, its rules, and vocabulary, in your memory thus strengthening your memory muscles.

Studies have also shown that people who speak more than one language are better at remembering names, shopping lists or any other lists and even sequence of events, a lot easier.  They have also shown that they are more focused on filtering our relevant and irrelevant information, including recognizing ambiguous information.

Further research into this concept has shown that bilinguals tend to make more rational decisions. They showed to be more confident with the choices they make after thinking it over in the second language and seeing whether their initial conclusions still stand up.


According to a study done by Penn State University:

Recent research indicates that bilingual speakers can outperform monolinguals–people who speak only one language–in certain mental abilities, such as editing out irrelevant information and focusing on important information, said Judith Kroll, Distinguished Professor of Psychology, Penn State. These skills make bilinguals better at prioritizing tasks and working on multiple projects at one time.”

Kroll also mentions in this research that when bilinguals speak with each other, they can easily slip in and out of both languages, often selecting the word or phrase from the language that most clearly expresses their thoughts. However, fluent bilinguals rarely make the mistake of slipping into another language when they speak with someone who understands only one language.


Whether the job market is tough…or not, companies are constantly expanding globally, and opening offices and branching out to all the different parts of the world. If the employer has a choice of choosing between two candidates for example with the same skills or expertise, but one is bilingual, the chance of being chosen for any job are higher for him or her than the candidate who can only speak one language.

A language study done by the Economist found that by 2050 half the world might be able to speak the English language. In addition, studies show that ‘knowledge of a foreign language, brings economic benefits’. The article states: “

Assuming just a 1% real salary increase per year and a 2% average real return over 40 years, a 2% language bonus turns into an extra $67,000 (at 2014 value) in your retirement account. Not bad for a few years ofoù est la plume de ma tante?”

Another study’s numbers, mention how “…salary bonuses vary depending on the exact language in which you’re proficient. Here’s a quick breakdown of a few different secondary languages and their annual bonuses as reported by The Economist:

For sake of time, you can read these studies in the Economist link included above.

Another plus point is, when you get bored with your job or feel like an adventure – having knowledge of a foreign language, might just be the answer to your troubles!

There are lots more advantages of learning another language:

  • You become more open-minded
  • The chance to discover a new culture
  • Meet new people and change the experience of your travels
  • If nothing – you will impress the people around you!

It’s not an easy process and it takes time and possibly some money, depending on your choice of resources. But I am convinced that it is a lifelong investment you will not regret!

There are numerous studies done on this topic. If you would like to read more, below are just a few of the links I found:

Know of any additional reasons you can think of to learn a foreign language?






Why its time to quit your job (How bad relationships and jobs are not that different.)

The Nerdy Lion

You know how sometimes you want to be a decent human being?

It’s almost a cosmic event for me at this point. At the beginning of the month I think. “I’m going to be a great employee, I am going to get promoted, I’m going to try to like my job and be positive.” And then the captain of all douchery aka “Monday” (which should be the third day of the weekend by the way) rolls around, my alarm attempts to lull me from my slumber—fails of course. Not once, not twice. But enough times for me to reach that happy medium of getting a few extra minutes of sleep and the darkness. Here I lie at the greatest crux in the history of mankind. I could hit the “stop” button, go to work, get there on time and be a respectable person in society. Or, I could hit the…

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Why its time to quit your job (How bad relationships and jobs are not that different.)

Source: Why its time to quit your job (How bad relationships and jobs are not that different.)

Would you consider custom software for your business?


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Why buy Off-the-shelf, when you can get Tailor-made that fits? This is the fundamental question that one must ask when deciding between investing in free online software or custom made, for your businesses needs and development thereof.

Software, in any business, makes a crucial component in its performance and day-to-day tasks. Businesses often resort to using free or cheap and down-loadable software applications to help them automate different business functions, like labor return, costing and material billing, accounting functions etc without fully realizing that using such generic applications tend to limit their ability to stay ahead of competitors.

It is of vital importance for business owners and managers alike, to consider what they currently have and don’t have and if a more customized conception will increase productivity when exploring software needs.

You may think building custom software is expensive, however the mutual ROI (Return Of Investment) can be well worth the energy, resources, and time put into its dedicated development.

It is impossible to meet every business need with Off-the-shelf software. Therefore, if your business has technical or specialized needs, the answer could be in custom-made software and may be a better fit for your services, clients and staff.

Majority of off-the-shelf software will not allow you to alter its practicality in a meaningful way. In addition, It may not be compatible with the other existing programs your business system may already have, hindering your efficiency. If you build your own software or get it built by a professional, the integration probability with a wider set of APIs (Application programming interface) is greater.

Programs that are specifically designed with your needs in mind can enable your team to work smarter and even faster, thus increasing efficiency and productivity. Your employees will also fair better by having all the data in one place, as opposed to shifting between multiple programs and platforms and interrupting their work-flow, which is the culprit of many a time-waster.

Last but not least, finding the right company that can assist you with this task is also of vital importance, as time is money, and not all software development companies have to damage your bank account. Finding the right company can be the difference between spending over your budget and waiting forever for a half-job, or spending the right amount and getting a quality, workable product from the word go!

Because custom software is built around what a company already does, the processes are less foreign to staff and team members. Requiring a lot less configuration work and training, it should be already be second nature to the staff. Some companies offer the training of staff as part of the package, so you would not have to spend extra money or personal time getting your staff trained.

Finally, It is also worth keeping in mind that a good developer wont have a problem with handing over the source code for the program. Thus, giving you the reigns to retain control over your new software, for any reason.




6 Simple Things I Enjoy in Life

Diamond Mary

They say we experience true happiness when we enjoy the simple things in life, like a walk at the park or eating our favorite least that’s what i’ve read in Daily Mail. Apparently, a research team at PruHealth Institute conducted a poll asking people when and doing what they think they experience happiness. The research revealed it’s results in the form of a %scale which was called the “Feel Good Factor”and it was shown that 56% of the people felt happy when they spent time with their family, 30% took great pride in the achievements of their closest ones(graduation of children, getting a god job etc) and 27% felt really good about themselves when someone would simply smile at them.

Reading the results made me wonder what makes me feel happy in my everyday life. I must admit that many things came to my mind and i understood that…

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Definitions: Figures of Speech

Source: Definitions: Figures of Speech

Day 1.  The start of our Asian adventure 

Love Travelling

I’m fortunate to be off on my travels again, this time to Hong Kong and Taiwan. Hopefully a good balance with a week in a firm favourite of Hong Kong followed by our first ever visit to the beautiful island of Taiwan. We’re planning on seeking out some new places to visit in Hong Kong alongside the iconic sights that draw us back time again to this bustling metropolis.

Untitled Sir John Betjeman Statue, St. Pancras Station, London

Yesterday afternoon I took the train down to King’s Cross station in London from where it was only a short walk across to the adjacent St. Pancras station for my Thameslink connection to Gatwick Airport. St. Pancras International underwent a multi million pound refurbishment back in 2007 and the station is now a joy to behold and as I had plenty of time to spare I took a closer look before boarding my…

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Let them in

Caitlin Jean Russell

For the first time in my entire life, this morning I actually cried at the news.

It’s impossible to ignore what’s happening in the world, but if you want to, or if you think that speaking on the current political climate should be left to politicians then you’ve come to the wrong place. I usually refrain from writing anything even remotely political on social media because it undoubtedly will attract scrutiny and counter arguments but on this matter, frankly I don’t care. I am so comfortable in the way I view the world and I would be tremendously disappointed in myself if I didn’t have some commentary on the horrendous path the world is on right now.

First of all, I’d like to point out that my mum was born in the United States. Consequently, my brother and I have the right – for now – to claim dual citizenship…

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Leave it behind.